The LPGA Tour: Working Very Hard on Their Brand

I have my media credentials for next week’s RR Donnelley LPGA Founders Cup at the Wildfire Golf Club at the JW Marriott Phoenix Desert Ridge Resort and Spa.

They sent me this really cool video of the Media Day stunt they pulled off from the roof of the hotel. They recruited Paige Mackenzie, Amanda Blumenherst and Wendy Ward to hit tee shots to the 18th hole and then play the hole out. (You’ll be impressed by the 200-yard shot they had to make and their swings.) While this was a really fun event, you can also see a more serious side of Paige in my interview with her from last year.

This is the third year for the tournament, the one made famous by its first-year, proof-of-concept tournament where the players played for no purse. That was won by Karrie Webb and last year by the machine-like Yani Tseng. That was just before she began an inexplicable slide proving that she was all too human (she is on the mend with a T3 in the Honda LPGA Thailand 2013).

It’s a really great tournament, coming as it does next week in the warm Spring of the desert, and as the first domestic tournament on the LPGA Tour’s 2013 calendar. The 10-day forecast is for temperatures in the low 80’s. With the low humidity, that’s like mid 70’s anywhere else. The course is relatively flat and provides close proximity to the players on almost every hole.

So for those of you in the Eastern, snowy climes, this would be a perfect week for a jail-break mini-vacation. By the time you get back, you may not have to bother shoveling the snow. For those of you here in the Valley of the Sun, you have a lot of distractions that could keep you from coming. But it’s also important to support huge events like this one that gives so much back to the community in terms of charity and economic growth. Plus it’s a great show.

The good thing about being a blogger is that in addition to reporting news from the Tours, I can also offer opinion. I have long been a big fan of the LPGA Tour and if you come watch them play live, you will be too.

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2 Responses to The LPGA Tour: Working Very Hard on Their Brand

  1. Dave Andrews says:

    Nice article, Bill. Enjoy the event.
    I’m a huge fan of the LPGA and the Symetra Tour (which payed out there in Mesa last week).
    I caddie for many players on both tours for fun.
    I wrote a novel and screenplay about a young woman’s struggle to make it to the LPGA. The screenplay has just been optioned in Hollywood. It would be the first Hollywood film to focus on the women’s pro game.
    Pars and birdies!!

    • Bill Rand says:

      Thanks for the reply, Dave. I obviously agree with you and have been making the case that the ladies are scalably great golfers in their own right and could easily take out most amateurs. At this level, a pro is a pro. Good luck with the movie!