This week Tiger’s Hero World Challenge begins with a new sponsor and a new venue. Last year it was Northwestern Mutual Life at its 15-year home at Sherwood Country Club in Los Angeles and this year it’s Hero MotoCorp at Isleworth Country Club in Orlando.
Hero, the largest motorcycle and scooter manufacturer in the world, is fully engaged in breaking out beyond its home in India and looking to partner with a huge international star to help promote them.
The move from Sherwood was more about finding a Florida venue so that the players wouldn’t have to travel out to California. Isleworth was an obvious choice because Tiger used to live there. It also helped beef up the pro-am for the tournament because it was easy to recruit local players like Retief Goosen, Trevor Immelman, Chris DiMarco and John Cook to play just with the pro-am teams.
Isleworth has alternately hosted the Tavistock Cup with Lake Nona, also in Orlando and home to many Tour players. And it is not an easy course:
“No, this is a hard golf course. I think it’s more interesting that we play some of the up tees this week. We’re playing from some of the Tavistock locations that we have during the Cup. We’re used to just driving the back and bombs away and go play.”
“For instance, like No. 3, that bunker is never in play up the left side. You can’t get to it. Now that the tees are up, that’s in play and the trees on the right are in play.”
“So there are some holes for us as members that we’ve got to make a few adjustments.”
But even with all of that, nothing has changed in his commitment entering the tournament: to win it:
“Obviously or I wouldn’t enter.”
Tiger goes off with Jason Day at 12:15 pm (Eastern). The Golf Channel coverage begins at 2:00 pm for three hours.